About WOW

We are more than a program.

WOW is a cultural space for Jewish women in Vienna — built on encounter, learning and true community.

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A space for Jewish women.
To meet. To learn. To stay.
Women at a WOW workshop in Vienna
Women at a WOW event
The WOW community in Vienna

Four paths to WOW.

Discover & connect

For women just discovering WOW. Come to your first event, meet inspiring women and experience a community where conversations truly matter.

Learn & grow

For women who want to go deeper. In our Learning Circles we explore ideas that bring clarity, strength and meaning to everyday life.

Recharge & renew

For women who need a moment for themselves. From wellness retreats to sports programs — space to draw new energy.

Support & shape

For women actively helping to build WOW. As a sponsor, partner or mentor, you secure this space for future generations.

What guides WOW.

Continuity over single moments

WOW is built for long-term connection, not one-off events. Every gathering is part of an ongoing conversation.

Care over perfection

We prioritize emotional safety, respect and presence. How something is done matters just as much as what is done.

Depth over reach

Growth matters — but only when it strengthens the community. We choose intention over volume.

30+Events held
2000+Women connected
For yearsActive in Vienna
Our path

How WOW works.

01 · Discover

We begin with intention.

Every WOW event begins with a question — not a format. What does this space need right now? Which conversations are missing? We design around meaning, not structure.

02 · Create

We meet in real life.

WOW exists offline first. Through talks, workshops and shared evenings we create spaces free of pressure, perfection or expectations.

03 · Connect

We stay in touch.

Connection doesn’t end when the event ends. We keep conversations going — through shared channels and community touchpoints, quietly but steadily.

04 · Grow

We grow at a human pace.

WOW grows through consistency, not acceleration. We listen, adapt and expand carefully — so every step feels like WOW.

Voices from the community.

“Since joining WOW, I think differently, I feel differently. I am so much happier. I have found meaning in my life.”

— WOW member, Vienna

“WOW was my door to everything. I’m now involved everywhere, happier, I’ve started a business — that is WOW’s success.”

— Participant

“Someone is thinking of women. My needs are heard. I meet so many women from all of Vienna’s communities.”

— WOW community member
30 years

A story that carries.

From a small learning circle to a community of thousands — grown through trust, week after week.

1995

The first circles

What begins as a small learning circle in a Viennese living room quickly becomes a fixture.

2003

A home of its own

WOW gets a home — and circles become programs.

2004

The first WOW Experience

For the first time, hundreds of women come together in a single evening.

2012

The community grows

New formats for new phases of life: learning, retreats, celebrations.

2024

Four circles, one home

Hamifgash Club, Young WOW, Active WOW and WOW — a circle of its own for every phase of life.

Today

2000+ women connected

And the story continues — with you.

Portrait of Shterna Gruzman, founder of WOW Vienna
The founder

Shterna Gruzman

Educator · Co-Founder Lauder Chabad Campus · Founder WOW

Raised in Montreal and holding an education degree from Israel, Shterna Gruzman serves as a Chabad Shlucha in Vienna. Together with her husband she co-founded the Lauder Chabad Campus, which they have directed for 30 years — today welcoming its third generation.

She has taught since 1984 in Montreal, Vienna and across Europe. Her heart is in community and guidance: she leads Bat Mitzvah clubs, teen programs, Kallah classes and Shabbatons — and founded WOW to accompany Jewish women through life's milestones.

Discover our programs
The WOW team on stage with bouquets
The team

The women behind WOW.

Behind WOW is a team of women who shape programs, events and encounters with heart and care.

Want to get involved?

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Shterna Gruzman in conversation with an older woman — a lived bond between generations
A lived bond between generations — WOW is there for every woman, in every phase of life.

Become part of WOW.

Whether at an event, a learning circle or a retreat — come as you are and find your place.